Design and Layout of a Website The design and layout of a website may be appealing but if it is not SEO-friendly, it cannot achieve higher rankings in search engine result pages. The search engines cannot interpret the content just like us and the visitors; a webpage may not look the same to a search…
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Content Optimization Content optimization is a process of making your webpages more appealing to search engines and users. It is not only restricted to using best keywords in your pages but also focuses on various other parts of your website like the quality of content, broken links, title tags, meta tags, etc. Once your content…
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Website Design SEO Guidelines Content Guidelines The success of a website mainly depends on the quality of content it offers to its visitors. In SEO, quality content refers to a content which not only appeals to readers but also to the search engines. Some important guidelines to create quality content 1) Choose the best keywords…
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Tools Available for Keyword Research Keywords are one of the most important aspects of SEO and for relevant and useful keywords a precise keyword research is required. Keyword research provides you meaningful keywords that enable your webpages to rank higher in search results. Thus, it can be considered the base of SEO is keyword research.…
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How to Choose Best Keywords Keywords are the words or phrases used by people in search engines to find the desired information. Relevant keyword and phrases help increase profitable traffic to your website. So, keep the following points in mind if you are looking for best keywords and phrases. 1) Long-tail keywords: It usually refers to…
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SWOT Analysis of a Website SWOT stands for Strengths, Weaknesses, Opportunities and Threats. These are the four factors used by organizations to evaluate their business and viability as an enterprise. In a similar way, these factors can be used to evaluate the current and future growth of a website. Strengths and weaknesses are internal factors which are…
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Competitors’ Website Analysis Analysis of competitors’ website is an important part of SEO search and analysis. By analyzing competitors’ websites you can get ideas to improve your own web marketing strategies. There are various competitor-analysis tools designed to compare the search friendliness of a website against the websites of its competitors. These tools are based…
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SEO RESEARCH and ANALYSIS Keyword Research and Analysis Keyword Research and Analysis is a high return activity and an important part of the SEO. Right keywords can place your website on the first page of search results and irrelevant keywords can increase the gap between users and your website. Keyword Research and Analysis enables you…
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Google Algorithm Updates In the beginning, in the 90’s, search engines were not as effective as it is today; it was mainly focused on keyword matching and backlinks. So, it was quite easy for the low-quality websites to rank higher by targeting their exact keywords with lots of backlinks. To solve this problem, Google introduced…
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Difference between Search Engine and Portal Search Engine The Search engine is a program which is designed to enable the users to browse information or content on World Wide Web. It helps retrieve the desired information in minimum time. It allows you to input specific keywords or phrases and retrieves a list of items matching…
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