Category: 1SEO Tutorial

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SEO Page Rank

PageRank PageRank is an algorithm used by Google for link analysis. It was invented by Larry Page and Sergey Brin; the owners of Google. It was developed by Google to rank pages on their merit and not on meta tags as people had started misusing meta tags to improve their rankings. It evaluates the quality…
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Off-page Optimization

Off-page Optimization Off-page optimization refers to all the measures that can be taken outside the website to improve its ranking on search engine result pages. Unlike on-page SEO, it does not deal with the optimization of your site or content itself. So, off-page optimization factors are not in the direct control of the website owner.…
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SEO 404 error

SEO 404 error The 404 error is the most common HTTP error that users often encounter while browsing the web. It is an HTTP standard response code which indicates that client is able to contact the server but the server is not able to find the page requested by the client. Thus, it simply means…
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301 Redirect

301 Redirect 301 Redirect is an HTTP status code of a redirected page. It is a web server function that manages the complete or permanent redirection of a page. It tells the users and search engines that the original page is no longer available and all the information is shifted to a new page. Thus,…
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Robots Meta Tag

Robots Meta Tag Robot Meta Tag is used to give instructions to the web spiders. It is implemented on a page-to-page basis by incorporating a meta tag in the head of an HTML file. It was proposed in 1996 at the W3C workshop, and its use was described in December 1999 in Appendix B of…
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Web Hosting

Web Hosting Web hosting refers to a service provided by the web host to websites to make them available for the users on the internet. It gives you space on its server that allows you to post your website on the internet. Without a web host or web hosting, your site can not be viewed…
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Hidden Text

Hidden Text Hidden text is the textual content that search engines can read, but your visitors cannot read or see. It is also called Invisible or fake text. Using such text can improve the ranking of a page, but this technique is against the guidelines of search engines and is considered a black hat SEO technique.…
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Site Map

Site Map A site map refers to the map of your site, which shows the detailed structure of your site like its different sections and the links which connect them. The role of the site map is to help users and search engines find information on your site and thus discover more of your site.…
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Internal link Building

Internal link Building A text link from one page to another page on the same domain is known as an internal link and creating such links is called internal link building. It is an important SEO technique that enables you to link a new post to another old or popular post to increase the traffic to…
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Images and Alt Text

Images and Alt Text Alt text stands for Alternative text. It is also known as “alt description” and “alt attribute.” It is a feature added to an image tag in HTML to provide a text alternative for search engines. It helps search engines know what an image is about as they cannot see or interpret…
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