Social Bookmark Submission Social bookmark submission is an off-page optimization activity that enables you to store your links on online bookmarking sites. These links or bookmarks are the tagged pages on the web that can be accessed from any computer with internet access. Thus, every such bookmark acts as a backlink that helps improve the…
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Directory Submission Directory submission is an off-page optimization activity. It involves submission of your site to a specific category of a web directory, e.g. if you have a tutorial website then you are supposed to submit your site in the education category of a web directory. Some directories are free and some charge a fee…
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Link Popularity Link Popularity is an important Off-page SEO strategy. It refers to the total number of links that point to a website. These links are of two types; internal and external. Internal links are the links from your own webpages and external links are from other webpages or websites. The high link popularity shows…
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PageRank PageRank is an algorithm used by Google for link analysis. It was invented by Larry Page and Sergey Brin; the owners of Google. It was developed by Google to rank pages on their merit and not on meta tags as people had started misusing meta tags to improve their rankings. It evaluates the quality…
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Off-page Optimization Off-page optimization refers to all the measures that can be taken outside the website to improve its ranking on search engine result pages. Unlike on-page SEO, it does not deal with the optimization of your site or content itself. So, off-page optimization factors are not in the direct control of the website owner.…
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SEO 404 error The 404 error is the most common HTTP error that users often encounter while browsing the web. It is an HTTP standard response code which indicates that client is able to contact the server but the server is not able to find the page requested by the client. Thus, it simply means…
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301 Redirect 301 Redirect is an HTTP status code of a redirected page. It is a web server function that manages the complete or permanent redirection of a page. It tells the users and search engines that the original page is no longer available and all the information is shifted to a new page. Thus,…
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Robots Meta Tag Robot Meta Tag is used to give instructions to the web spiders. It is implemented on a page-to-page basis by incorporating a meta tag in the head of an HTML file. It was proposed in 1996 at the W3C workshop, and its use was described in December 1999 in Appendix B of…
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Web Hosting Web hosting refers to a service provided by the web host to websites to make them available for the users on the internet. It gives you space on its server that allows you to post your website on the internet. Without a web host or web hosting, your site can not be viewed…
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Hidden Text Hidden text is the textual content that search engines can read, but your visitors cannot read or see. It is also called Invisible or fake text. Using such text can improve the ranking of a page, but this technique is against the guidelines of search engines and is considered a black hat SEO technique.…
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